My really big concern is that I've been sent and have seen other people being sent links by their friends to pictures of rabbits lying 'relaxed' in bubble baths, under taps etc as part of the promotions - not directly from the company doing it but other press organisations have picked up on the story and found these photos and used them. I don't doubt it was done with the best of intentions, but it's proliferating the idea of 'pampering' rabbits and giving them baths/treatments and making those awful photos of stressed, wet rabbits look 'normal'. People sharing these posts clearly just think it's cute and have no idea how awful that is for the rabbits concerned, so I think unfortunately it's been extremely damaging to rabbit welfare.