I just don't think having a reduced cost would help.. I'm not sure how much money plays into it. I think you moreso have people like my dad, who see a rabbit that you buy for £30, and then ask you why the hell you're spending £90 on vaccinations.
animals that aren't cats dogs & horses are just considered throwaway in my opinion.
I can tell you from my experience I was questioned as to why I didn't throw Snoopy into the wild, on a sidewalk, rehome him, send him to a shelter, or PTS as soon as these problems arrived. I told them because I loved him and he was my "son" - I was looked at like I was mad. I asked them, would you put your cat to sleep because he had ongoing health issues, "no!", then why would I put Snoopy to sleep? eventually it was all for nothing as I made the decision to hold his paw to the rainbow bridge, but I did my best. at one point my dad threatened to throw Snoopy out for me, and told me I was "wasting money".
Luna...my little sweetheart...so many problems due to poor owners before hand... bleeding sore hocks, eye ulcers, being blind, being aggressive, arthritis... guess what - I received the same comments as I did with Snoopy. why didn't I just rehome her, she's just a problem rabbit. because I love her and I like to believe I will be the light in her life, and fix her. I told her one the night I brought her home and she stood shaking in her crate that I loved her, and that everything would be okay, she had me now & I had her. I promised to her that night that I wouldn't give up on her, this was her forever home now, and I'd make it all okay. she's a rabbit, she doesn't understand, but it would break me not to keep that promise.
she'll be on medication for the rest of her life now, sure its a bit expensive, and sure maybe it will knock a few years off of her life.. but I'd rather a few years less of a happy Luna over more years of a painful and grumpy Luna.
I'm getting a bit sappy and off track, but the point is many don't see rabbits the way we do. many people don't see small furries the way we do on this forum. I was looked at like I was an idiot as I've always took my hamsters & gerbils to be PTS at the vets. often I've asked to go out back to be with them. my dad often asked me "why? just throw them outside some cat will get the job done. you're wasting £30-90 on them". I've had people with similar views look at me like I was nuts.
the key word there is "wasting". people don't see them as pets, they see them as disposable.
I had somebody tell me in the vets office after putting one to sleep that I should stop crying - it was "only a hamster". meanwhile the receptionists held me as I cried as they knew the battle I had had. we joked about getting a reserved spot for me on the seats, I was always there every week with one sick pet.
I had a very sick gerbil, I spend a year fighting with her, before the decision was kinder to hold her paw to the rainbow bridge too. "she only cost £6, and you've spent £300 on her. you're wasting money. you wouldn't spend £3000 to fix a car that cost £600". I don't understand how somebody can compare a gerbil, a living thing that has meaning, to a car.
I don't think the issue is money here. I think its that people don't value animals like we do, here. people see them as "it only cost x I'm not spending double, triple that on them", that they're not a life I guess. I don't think reducing prices would help.