Statement from Burgess that has appeared on Facebook
"Contrary to some of the posts that we have seen, we are confident that this is a one off as it arises from an internal human error that we identified ourselves. This bag was a competition prize, which was mistakenly sent to a competition winner. The winner’s prize had, in fact, been mixed up with a ‘trial bag’ in the marketing office. As soon as the team realised that a mistake had been made, we contacted the customer to make them aware, asked them to dispose of the product, apologised profusely, and sent out a replacement bag of the correct product. Given that this was an isolated incident that had been identified and rectified before the customer had opened the bag- as was reported to us- we are surprised and somewhat perplexed to see such claims about our wider range being purported online by [name redacted], and to see images of the trial bag in question being circulated with false claims.
We would like to take this opportunity to state categorically and unequivocally that the quality of our products and issues around animal welfare are at the heart of everything we do, which is why we funded peer-reviewed research that highlighted the risks associated with muesli diets and continue to support Rabbit Awareness Week. We look forward to continuing this important thread of our work throughout 2018.”