Well, that's unexpected.. Good news certainly but I imagine many people would have already bought everything before hand so are already committed to the idea?
Still, anything that raises awareness is good news. It may be a small step but it's in the right direction.
I know P@H is controversial but in all honesty as pet shops go I find them to be way above the others - at least my local branch.
We've been in and out a lot over the past week or so (our vet is inside out P@H and Lunar's just had her spay there) and I noticed they don't have many rabbits in. I wonder if that's why?